SAN JOSE, Calif. – February 25, 2020 – Caliva, the leading consumer brand in cannabis, today launches a new hemp-based CBD (hCBD) infused cold brew coffee, Soul Grind – the innovative, broad-spectrum hCBD, unsweetened cold brew coffee. Soul Grind establishes Caliva as one of the first vertically-integrated cannabis companies to bring its own hCBD beverage to market, with plans to release a series of cannabis-derived health and healing products throughout the year.
Caliva acquired plant-powered beverage manufacturer Zola in May 2019, providing the company with access to research and development resources and expertise in the RTD beverages category. Leveraging Zola’s distribution access to major retailers, the acquisition positions Caliva to capitalize on a nationwide rollout of infused beverages.
“At Caliva, we operate under the fundamental belief that everyone is entitled to convenient access to plant-based solutions, regardless of the consumption method,” said Dennis O’Malley, CEO of Caliva. “We are very excited to be breaking into the infused beverage category, which will allow us to reach a new and larger audience and continue educating consumers about safe ways to enhance their overall health and well-being with hemp-based and cannabis-derived products.”
Available in Black, Mexican Chocolate and Vanilla flavors, each 8 fl. oz can of Soul Grind is comprised of organic cold brew with 100mg caffeine and 10mg broad-spectrum hCBD – a delicate formula deliberately designed to balance the energizing effects of caffeine with calming hCBD. Broad-spectrum hCBD implements a holistic approach to extraction, which embraces the synergistic “entourage” effect, maintaining the beneficial cannabinoids and terpenes found within the plant, while removing the psychoactive THC. This method allows Soul Grind to utilize more components of the plant, providing the consumer with further enhanced benefits than CBD isolate. Additionally, Soul Grind’s hCBD is infused using micro-emulsion technology that allows for maximum absorption, ensuring the consumer enjoys the optimal benefits of hCBD.
“Soul Grind is redefining what it means to get energy from a beverage. Anyone who has consumed coffee or an energy drink on a regular basis knows what it feels like to get a jolt of caffeinated energy; you’re more awake, alert, and sometimes jittery or anxious if you have too much of it. The energy you get from Soul Grind is completely different. The balance from the combination of 100mg of naturally occurring caffeine from organic cold brew coffee plus the calming properties of CBD is a truly unique feeling that doesn’t exist in any ready to drink beverage products out there today,” said Chris Cuvelier, Head of Beverages at Caliva. “People who drink Soul Grind will feel uplifted and energized from the caffeine, yet simultaneously calm and chill so they can focus and ultimately perform in their daily lives.”
Consumers can currently purchase Soul Grind products online at drinksoulgrind.com, as well as find retail locations via store locator. In March, Soul Grind products will be available locally at Erewhon Markets in LA, or Lunardi’s Markets & Mollie Stone’s in the Bay Area.
Caliva has quickly become a market leader in cannabis consumer products in the state, which represents more than 35 percent of the overall United States legal cannabis market. While California’s legal cannabis economy has remained flat year over year, Caliva grew its first-half revenues by 3x during the same time period.
ABOUT CALIVA
Caliva is the leading consumer brand in cannabis. Founded in 2015, Caliva’s strength comes from its vertical integration. Its direct to consumer experience enables customers to place cannabis orders that can be picked up at a Caliva retail store or delivered to their door through Caliva’s same-day delivery services. Focused in California, Caliva’s plant-based solutions serve over 1 million customers and are designed to fit any lifestyle. Caliva’s commitment to compliance and quality reinforce its position as THE MOST TRUSTED NAME IN CANNABIS™. Business Insider and BDS Analytics named Caliva the #1 cannabis dispensary in the nation and a top-selling flower company by revenue in California, respectively. For more information visit caliva.com or follow along on Instagram, @GoCaliva.
ABOUT SOUL GRIND: hCBD Cold Brew Coffee
Soul Grind is the first Hemp-CBD infused Cold Brew Coffee that delivers calm energy, with no compromises. Ready-to-drink and ready to balance life’s bold adventures. Soul Grind is also Caliva’s first infused beverage product, marking its entrance into the beverage category and illustrating its portfolio approach to cannabis-derived health and healing products. To learn more about Soul Grind, visit www.drinksoulgrind.com or follow along on Instagram, @DrinkSoulGrind.
